Hello!

My name is Bálint

I love design driven problem solving.


How to get young adults into the Zoo?

Animara Zoo App

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Problem

Due to the constant digital stimuli and the previously known information about animals, young people lack the interest to go to a real zoo.

Challanges

To develop a solution for teenagers to emphasize the importance of the flora and fauna of our planet which they can get to know in the zoo.

What I did

Development of a clickable dummy for a zoo app and the strategy for the further growth of the appDevelopment of an integrated strategy for the zoo, including a clickable app dummy and processes to ensure the growth of the app and the count of the zoo visitors.

Learning

Especially during the development of the strategy the book »Hacking Growth« was very instructive, furthermore I was able to learn the importance of a uniform design system, as well as symbols during the development of the design, so that changes and variants can be created quickly and efficiently.

Brand building for high-class cosmetics.

Easy Beauty Cosmetic

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Problem

Over the years, the corporate design has become increasingly clearer and more adapted, and the result is a halfway clear picture in terms of effect and message. In many places, there is still a lack of strength and convincing quality in the graphic implementation of advertising materials.

Challanges

Make it easier for customers to find the right treatment for their problems and optimize the website experience specifically for mobile users.

What I did

Helping the company owners to gain clarity about the identity of the business, analysis of customer surveys and user analysis of the website for the best possible solution to the problems.
Designing and developing a design manual, creating a »mobile first« CMS Website and designing further marketing materials.

Learning

It was exciting to see how Design Thinking can support completely new perspectives in small companies, with the consequences of significantly improved customer satisfaction and increased revenue.When a website is designed for the smallest size, the structural changes are different from the presentation of information on small devices, sometimes very different from the desktop version.

How to transform Uni education through VR?

Jutiper University – HTC Vive

Problem

Education today is accessible through all channels, from books to online universities: only one form of new media remains unused – VR/AR.
But creating something that has never existed before poses some difficulties.

Challanges

Oh my God just everything was challenging! Especially the development of a corporate design or at least a recognizable visual identity with reusable components that are especially useful for coding.
And project management with a slightly bigger team.

What I did

With a team of 10 designers and 1 computer scientist (Stephan), the relationship was not exactly balanced, which is why I wanted to do as much work as possible for Stephan. Together with 3 designers we developed a menu interface for the three-dimensional world. Pieces I did on my own were the creation of animation templates for the whole team that could be used anywhere in the application, as well as the conception and implementation of a camera aperture course that was supposed to educate first-semester students about the basic functions of an aperture.

Learning

The list is so long that it certainly doesn't fit here, but the most important things are:
the importance of project management, especially for problems that nobody from the team has tackled so far, the value of design systems with reusable elements (especially in VR) and a deeper understanding of user experience and user guidance in a virtual world.

Boosting customer satisfaction for hotels with VR Apps

Cerevall VR – Oculus Go

Problem

On a rainy summer day, a normal tourist can't do much but walk around in the hotel. But Konstanz has a lot to tell. Medieval guild and patrician houses, the Niederburg built in 1200 and even the only German papal election in Konstanz.

Challanges

The prioritization of the story to be told, since I alone cannot achieve the scope for an app that I initially hoped for.
In addition, there were technical difficulties, as well as limitations with Unity and the Oculus Go.

What I did

The product development starting with the history of the Council of Constance, over the three-dimensional world, up to the interactive and user-tested product on the Oculus Go.

Learning

How to emphasize the essence in a very extensive story, so that it really sticks to the user and can still be remembered. Among many other useful contents, the book »The Power of Moments« has given me strategic help on how to create elevated moments that people remember. But foremost I learned the importance of user testing. It's easy to believe that a product will work properly, but if the user doesn't understand it, it's just not good.
And a bit of C# Coding.

Why does transparent communication matter?

Fox Group

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Problem

Fox Group is a brand new international association of three employment agencies based in Switzerland which bring together employers and employees.

Challanges

Developing a coherent corporate design with high recognizability but immediate differentiation of the individual subcompanies / specializations suiting for B2B and B2C business.

What I did

Development of a cross-company corporate identity including colour scheme, image scheme and visual language (with the help of an illustrator), which allows the differentiation of the three specialisations with the prospect of further branches in the future. Deliverables were three websites, three flyers and stationary for the three branches.

Learning

The importance of clear communication with the customer so that no false expectations are generated and the written confirmation of orders, as well as changes desired by the customer. In order that both sides are safe and can point to the written agreement in case of problems.

How to create a CD in four days?

dasGaertner

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Problem

As part of an exam, a corporate manual for a theatre in Münich was to be developed within 1 week.

Challanges

Due to the tight schedule the work was very intensive and I worked about 12-14 hours a day but nonetheless it was exciting to see the results at the end of the day.

What I did

The manual had to include a logo, typography, color scheme, visual language and example mockups in different variations.

Learning

As a test of the adapted form of the design sprint I was surprised how quickly you get good results. Especially the tight timeframes I set myself for individual tasks were conducive to the creation. With several iterations of this process, I can well imagine that you can achieve just as good a result as if you needed two or three times as long.

What connects sausages and cigarettes?

lecker.

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Problem

Many people between the ages of 20-35 who are interested in the environment and health are not sufficiently informed yet, therefore continue to eat a lot of meat and may think that it is healthy and beneficial for them.

Challanges

The campaign should meet both sexes at the same time, hence it was decided to show the health disadvantages of the meat consumption, in order to give to the consumers information to the hand which could be found so far only by exhaustive research or only in the rear of the mind.

What I did

In order to achieve the goal of the campaign, several argumentation strategies were played through and in-depth research was conducted into the nutritional behaviour of meat eaters, vegetarians and vegans. The main visuals are illustrations, each with a two-part headline consisting of a positive message combined with an ambiguous object.      

Learning

The different argumentation strategies that were discussed with the professor, which were derived from cognitive research, were very instructive and helpful.

A campaign about truth and humanity

milk is …

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Problem

Although a healthy diet and lifestyle has gained in importance and popularity in recent years, many people still think that cow's milk is healthy and comes from "lucky" cows. Even people who pay attention to their diet and strive for a healthy lifestyle can be strongly influenced by advertising or have simply been misinformed by the wrong sources.

Challanges

The aim is to clarify that milk consumption has a harmful effect on health, animals and the environment. Furthermore, advertising lies, such as that milk strengthens bones, are to be resolved and explained.

What I did

Developing a visual style that can be used throughout the campaign and creating multiple motifs that are aligned with each core theme.

Stats to Web

Info / Web Design

Design?

I am a curious communication designer with a focus on the user, quality and relevance, who wants to emphasize the »why & how« in design solutions.

Design for me is to imagine how people experience products or services and bring this vision to life in a way that feels inspiring, refined and even magical.

In this way, complex tasks are turned into intuitive, accessible and easy-to-use solutions.

But why?

My name is Bálint Csizmadia, I strive for a meaningful effect.
I want to use the digital possibilities of the world and the future to help people and companies and thus make the world a better place.

How?
In the course of our studies we have had many opportunities to develop ourselves, to explore our interests and to ask ourselves what we want to do in the future.
In this process of exploration I discovered my passion for cutting edge technologies like virtual / agumented reality or machine learning.

Furthermore I constantly ask myself:
How should something be produced?
Does it really bring the success and comprehensible results expected by the company?
Are the experiences designed for growth?

By working as a freelance graphic designer for small and medium sized companies right after graduating from high school, I had to deal with the latter questions more often.
Of course, from a business point of view this has brought a lot of advantages, on the other hand my creative side has suffered a little. Fortunately, I was able to recognize it early during my studies and to develop both sides equally.

Through the urge to deliver excellent work and recognized possibilities of creative problem solving, even if it meant that I had to spend days trying to solve a problem so that the "students" could find their way around the virtual university easier and better, I can now certainly claim that I want to use the digital possibilities of the world and the future to help people and companies and thus make the world a better place if possible.

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