Connecting an international company through a coherent corporate design
Client: Fox Group, Europe
Why / Framing
Fox Group is a brand new international association of three employment agencies based in Switzerland which brings together employers and employees.
- Creative Director
- Art Director
- Brand Strategist
- Corporate Designer
- UX Designer
- Web Designer
How / Challenge
Developing a coherent corporate design with high recognizability but immediate differentiation of the individual sub-companies / specializations suiting for B2B and B2C business.
As is sometimes the case, the customer had time pressure, which is why the first printed matter had to be printed within 4 weeks.
What / Solution
Development of a cross-company corporate design including color scheme, image scheme, and visual language (with the help of an illustrator), which allows the differentiation of the three specializations with the prospect of further branches in the future. Deliverables were three websites, three flyers, and stationery for the three offices.
Live Website Links (could be altered by customer):
The importance of clear communication to the customer so that no false expectations arise. Further, written confirmation of orders, as well as changes desired by the customer. So that both sides are safe and can point to the written agreement in case of problems.
On the design side, I learned much about holding branding workshops and helping the client gain clarity about the vision of the company. Also, art directing an illustrator, writer, and other freelance designers was an enriching experience.