Development of an entertaining way of city marketing in virtual reality
Client: City of Constance
Why / Framing
On a rainy summer day, a tourist can't do much throughout the day but walk around in the hotel. But Constance, a small city at the Lake of Constance, has a lot to tell. Medieval guild and patrician houses, the Niederburg built in 1200 and even the only German papal election. So there must be another way to present exciting facets of the city to people.
How / Challenge
The city marketing team had a challenging project to tackle: to provide a fun alternative to discover Constance even by bad weather conditions. I was to tell an exciting story about Constance in virtual reality on the Oculus Go.
The prioritization of the story to be told was quite hard since I alone cannot achieve the scope for an app that I initially hoped for. Also, there were technical difficulties, as well as limitations with Unity and the Oculus Go.
- Creative Director
- Art Director
- Product Designer
- UX Researcher
- (VR) Experience Designer
- 3D Designer
- Developer w/ Marc
I created the whole application from the idea over the creation to the user tested product on the Oculus Go.
Marc, a Programmer, helped me at the beginning of the development process to write scripts and understand the programming language so I could write basic scripts myself.
What / Solution
An interactive version of the council, replaying in the future with some quirky twists. Constance of the future is way different than today, with floating islands separating the city into districts. Nevertheless, some historical artifacts remained (kind of) untouched: the gigantic Imperia or the Cathedral of Constance. Despite the difficulties in the beginning (and throughout the project), the final product really impressed the marketing team by surpassing their expectations.
How to emphasize the essence in a very long story, so that it really sticks to the user and can still be remembered. Among many other useful contents, the book »The Power of Moments« has given me strategic help on how to create elevated moments that people remember.
But first and foremost, I learned the importance of user testing and the planning of user flows. It's easy to believe that a product will work properly, but if the user doesn't understand it, it's just not right.
And a bit of C# Coding.