Due to the constant digital stimuli and the previously known information about animals, young people lack the interest to go to a real zoo.
Existing digital possibilities, such as normal information zoo apps, are too boring for the young adults, they would also need to read the boards … Therefore they do not bring the success expected by the zoo.
As part of a student project, we were to develop a fictional app for a client selected by us which tries to solve an existing problem or offer support.
My choice fell on the Zoo in Berlin.
As a child and later as a young adult you like to spend your free time in the zoo. In puberty (about 12-18 years) it is rather rare that the teenagers want to visit a zoo. In this case Animara should give assistance and solve the problem if possible.
Look & Feel
Julian is from a generation who grew up with the new technologies of the digital age. Computer games, E-Mails, the Internet, smartphones and instant messaging are integral parts of his life, and he was socialised with them early on. He is used to receiving information very quickly, loves to work in multitasking, prefers graphics over text and feels best when connected. On his 6th birthday he got his first smartphone.
He often goes into town with his friends to post new stories together on Snapchat, show each other funny comedy videos and post the next #nofilter picture on Instagram - of course with a filter.
He doesn't pay much attention at school, the latest Snapchat and Insta stories are far too important not to be seen immediately. But no problem - he can multitask totally fine. He plays some mobile games as well, for which he always spends his money to get quicker, better and buy the best items. It is important to him that the games always present new challenges and attractions so that he doesn't get bored.
As with all other projects, research was first necessary to clarify all facets of the problem. This is the only way to make well-founded decisions regarding structural and visual design.
For this it was essential to dig deeper into the target group. Therefore several digital natives were interviewed and valuable conclusions could be drawn. Some suggestions / ideas of the children were also noted and used as directional support for the functional development of the application.
Gamification is the use of game design principles, to engage participants. Gamified applications take advantage of people's interest in participating in games, to perform activities that are normally considered boring.
Following Functions should be developed:
The real map of the zoo should be used in the app, with the current positions and locations of the animal cages. At each cage / at each other animal may be a new challenge to overcome or a question to answer.
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